Fabletics is a high quality and innovative sports brand and athleisure company that was co-founded by Kate Hudson in 2013.
Fabletics Success Story
In a span of three years, Fabletics has grown with a revenue run rate of 250 million dollars and succeeded in fashion as Amazon controls about 20% of the e-commerce market in the fashion industry. Fabletics employs a subscription mechanism that allows its supporters to choose from a wide variety of styles monthly. The athleisure company also plans on launching online wellness content as well as workout classes to empower and encourage women to be active and healthy.
Fabletics success can be attributed to its high membership and focus on making the brand more inspirational. The strategy of the company is based on customer experience, exclusive design, and brand recognition which has led to the thought of having additional openings of more stores. Currently, there are sixteen stores that are functional in California, Hawaii, Florida, and Illinois.
Reverse Showrooming Technique Positive Effects
For most companies, showrooming has played a negative role in their operations, but Fabletics has turned it into a positive technique. The company uses this strategy to help build solid relationships that assist in getting to know the market better. As a result, 25% of walk-in clients become members. The stocks at Fabletics are displayed based on the preferences of the members, online sentiment, and the sales activity on a real-time sales basis.
Kate Hudson’s Take on the Winning Athleisure Brand
As a sports enthusiast and winning actress, Kate Hudson has witnessed the continuous growth of her company. In terms of quality and price, Fabletics has beaten Athleta and Nike which are considered as long-term leaders in the fashion industry. The Athleisure company can also track the consumer’s buying preference and predict future demand accurately.
Kate Hudson’s Rules For The Brand
Fabletics launches new collections on a monthly basis that caters for different shapes and sizes. Unlike most brands, Fabletics can be termed as a risk-positive brand that comprehends the needs of its clients. It is impossible for a company in the fashion industry to build a brand without the consideration of the strategies required to compete with Amazon.
Fabletics differentiates itself in the fashion industry by providing exclusive products. It achieves this through incorporating Science data with Enterprise technology. Kindly take the Lifestyle Quiz when purchasing a Fabletics gear or apparel to know which one suits you best.