Fabletics is moving up in the ranks when it comes to athletic clothing companies. This company has not been around as long as some other companies like Dick’s Sporting Goods or Academy Sports, but it is essentially making the same amount of noise when it comes to building a better platform for customers to shop.
People that look at what Kate Hudson is doing with Fabletics are very fascinated. They see that the company is rising, and they know that it has to do with the hard work that she has put into leveling the playing field. She knows that her company has not been around as long as some of the other leaders in athletic clothing gear like Under Armour, but Kate sees that she has a growing fan base. Kate is certain that she knows what female consumers are interested in, and she works meticulously to provide this. Her style is one that has been replicated on the red carpet, and now she wants her fans to consider duplicating her style for the gym or a jog in the park. Hudson has an assortment of athletic clothing garments for people to consider. She is someone that has embraces the concept of building her brand while testing out the clothes herself.
This may be the missing piece of the puzzle that the typical entertainer overlooks when they are trying to connect with customers. So many celebrities will plaster their face on posters and advertise different clothing brands, but they may not even be the types that wear the clothes that they are promoting. Kate Hudson, however, has a vested interest in what she is doing with Fabletics. She loves to workout, and she loves two expand her Fabletics brand. These things go hand-in-hand because her passion for her brand appeals to the consumer base that is trying to duplicate her style.
Kate Hudson has been successful because she has continued to be more than just another celebrity that is trying to make money off of her celebrity status. To the contrary, Kate Hudson actually cares about the comfort of the clothes that her customers are putting on. She wants them to be happy while they’re working out.
She wants them to get excited about working out so that they can become regular VIP customers. Hudson acknowledges that all of this will grow profits in the long run, but her main thing is about making sure that customers are pleased with her final product. She may not have been around with Fabletics as longer than some of the other companies have been around, but it is clear that she is here now and ready to stay. The simple fact is she is opening up as many as 100 stores in the next 5 years shows just how passionate she is about staying connected with her customers. She wants them to have access to clothes from Fabletics whatever way that they choose to shop whether by store or through the Internet.